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Showing posts from February, 2019

Service in the Digital Era

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We live in times when the dominant impact of mass media and digital channels changes the way companies, communities and individuals work. In fact, a day goes by without most of us checking out social media and the Internet for news and entertainment. Moreover, with the growth of mobile phones that smartphones are able to grow in the future steadily, no business can be professional without marketing their products and services in the diverse media space provided by the digital era. You can not be without social media To start, whether you are a large or small company or start as an independent or experienced, you can not be free from the social media that markets your products and services. In fact, no business can be without an account on Facebook, Twitter and other social media. In addition, no professional can be without a LinkedIn account regardless of whether he or she is a freelance or professional. While some still avoid social networking and LinkedIn, there is no disagr

7 Ways to Improve Your Online Shopping Experience

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 As a consumer, go to a store and move on to a world full of special offers and services and direct interaction with products of interest. Go to the website of a store (and for those brands that have a developer's understanding of the first), consumers can expect much of the same experience translated into digital format. The experience of in-store experience matches only an online experience. The most successful brands in building a high-quality retail strategy are brands that have a consistent brand across digital technology, brick and mortar. Whether you're a real retailer looking to virtualize your shopping experience or an e-commerce brand in the hope of opening your flagship store, think about how to work together, not at odds. Think about these seven tips to improve your online shopping experience. Invest in website appearance and functionality First impressions are important. No one wants to arrive at an awesome looking site. More importantly, with a large num

Basic Understanding of E-Commerce

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Simply put, E Commerce is the "use of enterprise platform". Also called "virtual market". Every minute millions of people from all over the world log on to the Internet for information, products, services, news search, music downloads, online shopping, and so on. Everyone searches for something they want to buy or buy online rather than having to do something physical. Imagine what this means for business organizations. If they are able to identify and reach individual users with a particular need or desire, they have a ready-to-wait customer. One may wonder whether it is the Internet community or technology that paves the way for e-commerce. The answer is that both of these factors drive e-commerce. Technological developments provide the backbone of business transactions, and the increasing volume of online users offers the potential for growth in e-commerce and markets. E Commerce features Business to Business and Business for customer business models. We

Introduction to e-commerce and the Internet

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We live in an era of technological progress. The development of our society began after the two world wars, when the industrial revolution began to change the face of economies. With the evolution of information technology, we heard the radio first and then the television later which can take pictures from the air and display them on the TV box. Then came the "computer" which was appropriately the magic box. Computers and the advancement of ICTs have been a sign of access to Internet technology or the World Wide Web. What difference does the Internet make to our lives? No other invention has such a collective transformation capacity over the entire human society, enterprise, business, economy, as well as political systems, education, global communities and states in general. The Internet is the name of the highway, which has succeeded in erasing the boundaries between nations and societies and taking human society to a completely different level. Take a look at our

10 Reasons Why You Need a Digital Channel Strategy?

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1. You are without direction I find that companies that do not have a digital strategy (and many of them) do not have a clear strategic goal of what you want to achieve online in terms of acquiring new customers or building deeper relationships with existing customers. If you do not have goals with digital marketing goals, you probably will not put enough resources to reach the goals and do not evaluate through analytics whether you achieve those goals. 2. You will not know your online audience or your market share The importance of customer demand for online services may be underestimated if you have not researched this, and perhaps most importantly, you will not understand your online market: the dynamics will be different from traditional channels with different types of customer profiles, behavior, competitors, and proposals. There are many tools available from major digital platforms where we can see the level of customer demand, and we recommend conducting a search gap a