7 Ways to Improve Your Online Shopping Experience

 As a consumer, go to a store and move on to a world full of special offers and services and direct interaction with products of interest. Go to the website of a store (and for those brands that have a developer's understanding of the first), consumers can expect much of the same experience translated into digital format.

The experience of in-store experience matches only an online experience. The most successful brands in building a high-quality retail strategy are brands that have a consistent brand across digital technology, brick and mortar. Whether you're a real retailer looking to virtualize your shopping experience or an e-commerce brand in the hope of opening your flagship store, think about how to work together, not at odds. Think about these seven tips to improve your online shopping experience.
Invest in website appearance and functionality

First impressions are important. No one wants to arrive at an awesome looking site. More importantly, with a large number of competitors in various sectors at the consumer level, no one has the time to browse an awesome website.
As an online brand, your website is your first impression. While the shopper may find you through a variety of different channels, once he arrives, he will convince them to stretch through the "pregnant", instead of passing by the window. The lack of sophisticated pages with unattractive color combinations, poor navigation, and the abundance of Comic Sans lines may not encourage potential customers to browse.

To avoid the bad first impression, never invest in the shape and logo of your brand as a whole - logo, color scheme, markings, and sound. Emphasize the attractiveness of the home page with an appropriate balance between the visual elements and the learning context of any target audience. The person may not be reviewing the purchase stage of the client's journey - but he is still in the stage of awareness and thinking. Use your website to provide context about your products that these browsers need to buy. Based on your domain, consider including real customer photos, tutorials, recipes, and more.

Focus on mobile response
With a smartphone in hand, this trend proves that the mobile phone is here to stay. It's time for all retailers to build their mobile marketing experience. Increasing access to Internet connections and data packets makes this possible, but - as we have already known - not all websites are created on an equal footing.
Browsing a Web site with a weak response to the mobile phone can be incredibly frustrating for consumers and easily leads to abandonment of the vehicle. Make sure that your business website works across as many devices as possible, and consider how to move all types of content to smaller screens. For example, image size and quality on the desktop may be less effective when opened in mobile browsing. Be aware of customer-centric devices so that the experience remains simplified across the board.

Be careful of the speed of the site
A nice website that takes ten seconds or more to load is probably a nice website, which only a few customers will appreciate. Time is money, maybe more online, than it is personally. As a general rule, it aims to keep the website load time three seconds or less, to ensure visitors do not run out and close this window. According to Just Add Content, "The biggest threat [to a business on the Web] is not a competitor, it's the back button."

When merging third-party applications or offers on your site, make sure they do not slow down your site. Their added benefits may not outweigh the incremental cost if load time increases.
Incubate customer photos

Giving the customer an idea of ​​what the product looks like and feels without being able to see and understand it can prove to be very difficult on the Internet. However, there is one easy solution to replicating this experience in our online store. Customers can get a more realistic idea of ​​what the product likes by seeing how other real customers use it. That's why showing the real customer photos on your eCommerce website is proving 2X sales increase. That is why strategies built around social influences are becoming very common. Social media influences are a great way to encourage customers to spread your brand on social networks. Allow your customers to open doors to new customers, and use their own images to help create content on your business website. and also focus on digital marketing lahore.