4 More Digital Marketing Strategies You Need to Know for 2019

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Digital marketing is constantly changing as innovation creates new opportunities for marketers every day. Along with that, your strategy must change and grow with technology to remain your competition. Digital marketing strategies keep trending on marketers trying to create new and different ways to attract their audiences.

1. VR is added

Smart companies benefit from mobile cameras to improve their customers' experience. Through VR and AR, you can improve brand engagement and help make pre-purchase decisions by offering your products to life. By allowing customers to participate more clearly through immersive experiences, they are better prepared to find and facilitate what they are looking for.

Consider Amazon, which created Oculus Rift VR stalls around Prime Day, allowing shoppers to experience a wide range of products from nerf pistols to refrigerators as they actually do. By enabling potential buyers to portray themselves as they own products and replicate this potential fact, VR proactively deals with needs and pain points, greatly enhancing customer journey.

When users do not have access to a particular physical location, enhanced reality can provide greater flexibility and access through integration with mobile applications. StubHub did so brilliantly, providing AR, which allowed fans to better understand the city and stadium before the Super Bowl of the year. Potential ticket buyers can click to see a 3D map of the stadium, parking lots, transmission lines and more, making it easier to visualize themselves at the event.

By deploying virtual reality or strategically enhanced, you have a unique opportunity to provide consumers with the depth of pre-purchase information they crave, while reducing the effort they need to do to get it.

Artificial intelligence

In the past, digital marketers have been reluctant to integrate artificial intelligence into their strategies. But as AI continues to prove useful in simplifying data-based experiments and improving user experience, it has increased confidence.

KLM did a great job however, creating an additional component using Messenger that simplifies everything from booking to check-in and flight status updates. It is a win for both sides: travelers can access all their travel information from anywhere, and KLM can provide them without restricting staff.Chatbots can also be valuable in facilitating pre-purchase decisions. For example, Bing's Business Bot, embedded in search results, allows interested users to get basic answers from companies around them. If their query is not already in the list, the robot will forward them to a phone number. Bot also asks business owners for additional questions based on what users are looking for, so common requests can be answered faster in the future. By optimizing responses to suit user needs, artificial intelligence allows you to help users better and faster over time.

3. Visual and voice search

Research develops beyond the origins of text only, which means that visual and audio research deserves serious consideration now. Think of visual search as a kind of reverse search, using images to find text-based information rather than vice versa. Google, Microsoft, and Pinterest have jumped into battle and will grow in size over time. Marketers can get the advantage here by setting up customized content to wait for potential customers after their image searches, while gaining more ideas about their preferences.
Voice search also continues to grow as a way for consumers to find more information without having to lift a finger. Domino performed well here, collaborating with Amazon Echo to allow customers to order pizza without hands. Letting people interact with you through voice search makes their lives easier, and provides an opportunity to incorporate brand identity and tone of response. Voice search dynamics are also a challenge for digital marketers, who need to know how to improve both humans and devices.

4. Vertical video

With the shift from desktop to mobile as a constant for digital marketing, it should not be surprising that video ads on mobile are still hot. Smart marketers use videos to engage their in-app audiences across tasks and social platforms.

But the new is the movement towards more vertical video. IGTV's recent Instagram introduction continues in this direction, allowing users to create long-form vertical videos. Although the ad is not yet available on IGTV, it is a great place for brands to share their longer organic content. The success of IGTV and other similar systems is worth pursuing, as it may cause a major shift in favor of vertical video. If this is the case, marketers will need to create horizontal and vertical assets to reach their audience in full.
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Staying ahead of the competition

These emerging digital marketing strategies facilitate access to customers when and where they are ready to buy and improve their experience after purchase. Competitors recognize that leveraging new forms of content and technology will help them attract new audiences to new stadiums.

So which of the hot new digital marketing strategies you plan to implement? Let me know in the comments below!