10 Reasons Why You Need a Digital Channel Strategy?

1. You are without direction

I find that companies that do not have a digital strategy (and many of them) do not have a clear strategic goal of what you want to achieve online in terms of acquiring new customers or building deeper relationships with existing customers. If you do not have goals with digital marketing goals, you probably will not put enough resources to reach the goals and do not evaluate through analytics whether you achieve those goals.

2. You will not know your online audience or your market share

The importance of customer demand for online services may be underestimated if you have not researched this, and perhaps most importantly, you will not understand your online market: the dynamics will be different from traditional channels with different types of customer profiles, behavior, competitors, and proposals. There are many tools available from major digital platforms where we can see the level of customer demand, and we recommend conducting a search gap analysis using Google's Keyword Planner to see how you intend to look for researchers' intent to attract them to your site, or to know how many people are interested in products, You can access it via Facebook IQ.

3. Existing and emerging competition companies will get a market share

If you do not devote enough resources to digital marketing or use a custom approach without clearly defined strategies, then your competitors will eat your lunch!

4. You do not have a strong online value proposition

Showing clearly defined online customer value for different people from targeted customers will help you differentiate your online services to encourage existing and new customers to engage initially and stay loyal. Developing a competitive content marketing strategy is key to many organizations because content is what engages audiences through different channels like search, social marketing, email, and on your blog.

5. You do not know your customers online well enough

It is often said that digital is "the most measurable media ever". But Google Analytics and the like will only tell you about traffic volumes, not what visitors think, and what they think. You need to use other forms of user feedback tools to identify and address your weaknesses.

6. You are not integrated

It is very common for digital marketing activities to be completed in silos, whether they specialize in digital marketing, IT or a separate digital agency. The easiest way to fill digital marketing in a convenient part. But of course, it is less effective. All agree that digital media work best when integrated with traditional media and response channels. We always recommend developing an integrated digital marketing strategy and once the digitalization becomes full digital marketing, it will be part of your marketing plan and part of the business as usual.

7. Digital does not have enough people / budget because of its importance

Insufficient resources will be allocated to planning and implementing e-marketing, and there is likely to be a lack of specialized e-marketing skills that make it difficult to respond effectively to competitive threats.

8. You waste money and time through duplication

Even if you have sufficient resources, it may be wasted. This is especially the case in large companies where you see different parts of a marketing organization buying different tools or using different agencies to perform similar online marketing tasks.

9. You are not graceful enough to catch up or stay in the future

If you look at the most important online brands, like Amazon, Dell, Google, Tesco, and Zappos, they're all dynamic - they're working on new ways to gain or retain audiences on the Internet.

10. You are not improving

Each company will have a website analytics, but many senior managers do not guarantee that their teams will have or have time to review and act on them. Once the strategy enables you to get the right fundamentals, you can progress to continuous improvement of key aspects like search marketing, user experience, email and marketing through social media. These are the top 10 problems that can be avoided through a deliberate strategy.
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