Service in the Digital Era

We live in times when the dominant impact of mass media and digital channels changes the way companies, communities and individuals work. In fact, a day goes by without most of us checking out social media and the Internet for news and entertainment.
Moreover, with the growth of mobile phones that smartphones are able to grow in the future steadily, no business can be professional without marketing their products and services in the diverse media space provided by the digital era.

You can not be without social media
To start, whether you are a large or small company or start as an independent or experienced, you can not be free from the social media that markets your products and services. In fact, no business can be without an account on Facebook, Twitter and other social media.
In addition, no professional can be without a LinkedIn account regardless of whether he or she is a freelance or professional. While some still avoid social networking and LinkedIn, there is no disagreement about the fact that anyone serious about networking and developing their business can ignore social media.

Migration to the smartphone revolution
After that, it's best for all businesses to migrate to the mobile revolution too, and this can happen by launching an application or promoting a single business to the application pool application.
The main difference between the two is that the first is exclusive to the business, while the latter means that your business shares the marketing space on the compilers with other companies.
In fact, even independent translators need to enhance their services, and while we do not recommend launching a custom app, it is highly desirable to promote your service on a platform for independent users.

Having a social media presence is not enough
Thirdly, it is not enough to have a social networking presence or an application for your products and services. The key aspect that will determine the success or failure of these efforts is how successful you are in promoting your business or service to benefit from your presence in such media.
In fact, promoting a single page on Facebook, a Twitter account, or an app means that you must first register as many "first users" as you can ask to review your products or services and leave ratings based on their satisfaction levels.

This can be done by sending samples to your product or completing a task or task that ensures that experimental reviews appear on your accounts or apps on social networks.
If you do not want to take this route, you should invite as many people as possible to "like" your Facebook page, follow your Twitter account, or use your app that has some sort of domain to categorize before or after you use it.
This is the preferred method for those who start, start or start life as independent because these types of promotion are cost effective as well as dealing with the lack of a suitable user or customer base.

Determinants of Digital Marketing Success
Apart from this, the response times for inquiries about all these outlets are the next determinant of success. If you respond to questions and both positive and negative feedback in no time, individuals who posted these comments or have immediately classified you know you are serious about your business or service.

In addition, there is an element that asks well-known individuals to evaluate your service and provide certificates. In fact, this may have been the most important aspect for medium-size companies wanting to break into the Premier League because such celebrity approvals and testimonials would add "weight" to your promotion.

Wisdom of the crowds and the power of networks
Another important point to remember is that the digital age works through communication and the wisdom of crowds.
To illustrate, your business or service should include as many likes and evaluations as possible because other users who follow early users and slow users can immediately feel that you are offering a product or service that a large number of customers use.
Indeed, the dual aspects of building as large a network as possible and asking everyone to review and evaluate your products and services goes a long way in the success of your marketing campaign.

In addition, the crowd wisdom model means that the first users of your product or service often share your services when they realize that you have thousands of followers on social networks and your app has been downloaded several times and evaluated accordingly.