Introduction to e-commerce and the Internet

We live in an era of technological progress. The development of our society began after the two world wars, when the industrial revolution began to change the face of economies. With the evolution of information technology, we heard the radio first and then the television later which can take pictures from the air and display them on the TV box. Then came the "computer" which was appropriately the magic box. Computers and the advancement of ICTs have been a sign of access to Internet technology or the World Wide Web.

What difference does the Internet make to our lives? No other invention has such a collective transformation capacity over the entire human society, enterprise, business, economy, as well as political systems, education, global communities and states in general. The Internet is the name of the highway, which has succeeded in erasing the boundaries between nations and societies and taking human society to a completely different level.

Take a look at our lives today. There is no aspect of our life that does not interact with the Internet in one way or another. The need for a person to find a suitable history or life partner for his banking, insurance and other payments, as well as eating out and not forgetting online shopping, enables the Internet to become the main facilitator for everyone.

Today, millions of users access the Internet and use it for various purposes throughout the day. They use the Internet to search, browse, write, communicate, listen, watch news, videos, print, print, discuss, trade, sell, and so on. The list of activities and options offered by the Internet to individuals is constantly expanding. With millions of users actively searching for different products, information and services, there is a great opportunity for companies to jump into an online cart and take advantage of business opportunities that offer themselves every minute.

Technology has helped build a platform that has enabled companies to benefit from a large population and market that can now be accessed online and sold to them. Take the case of online banking, mobile banking, debit credit cards, ATMs as well as online business transactions and other business transactions, all of which have been updated and spoken as a result of technological advances in terms of communications and software, as well as hardware technologies. Since we got to the Internet using a desktop, model and phone line to Wi-Fi today, we graduated very quickly allowing us to buy and sell with the click of a button. On the other hand, business processes as well as the ERP system in addition to many software and applications as well as EDI enabled businesses to access "On Line" with their business models.

Today, no business, from business to business to business, can ignore the huge Internet market. E trade was inevitable. Physical markets have actually been replaced by "virtual markets". E Commerce has had a far-reaching impact on businesses because it redefined the "market". E-commerce has allowed sellers access to markets and consumers on a planet-wide basis, thereby changing the way business is conducted. For every potential management professional, a deep understanding of "online marketing" and "e-commerce" is very important.

Marketing managers need to go back to the classroom to learn the new rules of the game in dealing with online marketing, which differ greatly and entirely from their marketing, selling, distribution and traditional advertising strategies. Understand everything about the Internet, e-commerce mechanisms, technologies, learn how to market online, understand the customer, learn to identify, build and nurture the relationship with the e-client, becoming the building blocks of new learning.for more info you can check digital marketing lahore