How to Become a SEO Expert: A Guide to Free SEO Training Courses




How to Become a SEO Expert: A Guide to Free SEO Training Courses

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One of the most common questions I see in Facebook SEO and on Quora is "What's the best path to learning SEO?"

With so many "teachers" preparing you for SEO Rock, it's easy to understand confusion.
The good news is: anyone can learn to become an SEO expert by studying online courses available for free.
Teaching yourself SEO can be a difficult process, but it is not impossible.
SEO is changing every day, so there is no time like present to begin learning!
This engagement focuses on how and where you can learn the most searched search engine skills.
Website Optimization

It's hard to imagine a better source of Google site optimization tips. They have produced a 32-page guide on best search engine optimization practices.
By implementing these recommendations, it will be easy to crawl, index, and understand any site by search engines.

Do not have time to read 32 pages?
You are lucky, since HubSpot has created a two-page version, tl; dr: search engine optimization guide on page 9 (SEO).

Website design and development

To be an SEO expert, you'll need at least a basic understanding of HTML and web page components.
If your goal is to specialize in technical or forensic SEO, you will need a deeper understanding.
My recommendation to learn web design is to review the lessons offered at Allison. These courses are free to study, but if you want to get a certificate, you will be charged.
Categories that may benefit the donor SEO include the following:
Web pages development: Learn the basic languages ​​needed to create and style web pages such as HTML, Cascading Style Sheets, and Adobe Dreamweaver. Taught in a non-technical and step-by-step manner.
Web page design using HTML5 and CSS3: Learn how to use HTML5 elements and CSS3 style sheets for responsive web design.
JavaScript and jQuery: jQuery is among the most popular tools used today to design and implement JavaScript in web pages. This course will give you the basics of this dynamic browser library.
Local Search Engine Optimization and Google My Business Optimization
The first step in developing an enhanced optimization strategy for enhanced search engine optimizers is to claim, verify, verify, and improve the Google My Business (GMB) listing.
This will increase your chances of appearing in Google Local, Local Finder, Google Maps, and regular regular SERPs.
Learn how to optimize the Google My Business page is a free Udemy training course on how to create and improve a GMB page. In addition, it explains how to get reviews and covers benefits derived from a well-enhanced profile.
Once you optimize your GMB page, it's time to learn SEO for local beginners. This Udemy course is designed to teach beginners the basics of local search engine optimization and provide students with a strong basic knowledge of how to succeed in local search.
PPC
Thanks to smart phones, the amount of organic properties available at the top of the SERPs is a fraction of what it was before.
As a result, many companies felt the need to offer PPC as an essential part of their online marketing plan.
If you do not do PPC today, there is a good chance you may need to start, sometime soon. Some good learning options include:

Google AdWords

Surprisingly, the best Google AdWords educational programs are produced. This is their profit center. They want as many people as possible to know and understand the product as much as possible.
The AdWords Fundamentals Guide is an online guide designed for those who want to earn an AdWords certification, but it's also useful to anyone interested in learning the basics of AdWords. If you intend to offer a PPC service as a service, I strongly encourage you to obtain a certificate from the Advertising Academy.
Bing Ads
Some claim that Bing Ads Beat is Google AdWords. Regardless, definitely worth considering Bing.
Like Google, Bing developed a comprehensive training program with a path to becoming a professional Bing Ads professional

47 experts on 2019 SEO trends that really matter
Structured data, exceptional content, and automated learning are among the most important SEO indicators to be learned in 2019. Get a free e-book to learn more.

Content creation and optimization

Content is one of Google's three proven factors. Having a high-quality marketing program is not a luxury, but a necessity to ensure any measure of organic success.
If you're looking to improve your marketing skills in content, see:
Content Marketing Strategy: In this course, you will learn how to develop, organize and implement a content marketing strategy. You will also be taught how to analyze and measure the effectiveness of marketing efforts for your content.
Content Marketing Certificate HubSpot: This

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