Sales and marketing tips and ideas to grow your business

Digital Marketing Lahore

Sales and marketing tips and ideas to grow your business
WHAT IS SALES MARKETING?
A well-crafted combination of sales and marketing is necessary for the successful growth of the business. Sales involve one-to-one direct interactions, those interpersonal connections that add revenue directly to bank accounts. Telephone calls, networks and meetings are part of the direct sales process.
Marketing, on the other hand, involves all the actions that a company takes to reach and recruit prospects. Examples include direct mail campaigns, advertising, public relations, and radio or television ads.
Direct sales marketing incorporates all these strategies. The number of "touches" required by a prospect to convert it into a sale varies, although the research suggests between three and twelve points of contact. More important than quantity, then, is to follow and maximize each contact so that the time, cost and effort invested in each sale decrease.
Clarify what the business is and ask:
What does it mean to "grow the business?"
How will someone know if he succeeds?
What are the long and short term objectives?
What is the sales process?
Take a look at the industry
Whether a person has been in the industry for two, ten or twenty years, it is very likely that the industry will continue to change. As innovations emerge or new expectations are established, it is important to stay ahead of the curve. This is where industry research comes in.
How are other companies doing compared to meeting (or exceeding) the objectives?
What marketing strategies are other companies in that industry doing to attract customers or customers?
What events and current news are impacting that industry?
Is there a business-to-business market that a business owner can access?
Is there a leader that an entrepreneur can talk to within the industry?
Calculate your customer base
Talk to people in the field, those who communicate directly with customers, to better understand the customer base. These are the people who can provide the most information about what customers want. When talking with them, here are some questions worth doing:
What marketing tactics are the most effective?
Do customers complain about some current strategy, like too many emails or unpleasant ads?
What is the demographic data of the client?
What questions are the most responsive sales teams?
What pain points does the product or service help to alleviate?
It is no longer enough to leave an inactive website while waiting for clients to magically discover their presence. Instead, business owners must update their content consistently. More than 70 percent of marketers say that relevant content is the most effective search engine optimization (SEO) tactic, while companies that blog 16 times or more a month enjoy four times more potential customers than those that publish blog content less than five times a month.
The most effective content is focused on helping clients achieve their goals and / or solve their problems. While content on the Internet often becomes obsolete a few weeks after publication, it is best to ensure that the content is as green as possible so that it can retain its value for years to come.
Recognizing the importance of having an efficient and expert editor, either on staff or on your own, is imperative. Doing so can substantially increase the company's revenue, double its customer retention rate and create brand recognition.
Pay attention to SEO
In the world of marketing, SEO is the latest buzzword, and with good reason. SEO consists of all the factors that influence the ranking of the search engine. It's like turning on a spotlight so customers know where to find a business. After discovering what a company's customers are looking for (see above), it's important to weave those keywords into every page of the website.for futher explanation Digital Marketing Lahore