Sales and marketing tips and ideas to grow your business
Digital Marketing Lahore Sales and marketing tips and ideas to grow your business WHAT IS SALES MARKETING? A well-crafted combination of sales and marketing is necessary for the successful growth of the business. Sales involve one-to-one direct interactions, those interpersonal connections that add revenue directly to bank accounts. Telephone calls, networks and meetings are part of the direct sales process. Marketing, on the other hand, involves all the actions that a company takes to reach and recruit prospects. Examples include direct mail campaigns, advertising, public relations, and radio or television ads. Direct sales marketing incorporates all these strategies. The number of "touches" required by a prospect to convert it into a sale varies, although the research suggests between three and twelve points of contact. More important than quantity, then, is to follow and maximize each contact so that the time, cost and effort invested in each sale decrease. C...